“Grains of Sand”. When Deloitte approached Ridge Road to develop a creative way to introduce their flagship software package eXaLink, our wheels instantly began churning. This proprietary platform provides their clients in the healthcare and life sciences industries the ability to sift through mountains of data to facilitate compliance and assist in risk aversion. Together with our client, we devised a story that took naturally occurring elements, in this case, the grains of sand in the Sahara, and used them as a metaphor for infinite volumes of data. The message was simple. Now you have a partner, Deloitte, that can help you mine your data in a much more powerful manner than ever before, on a platform specifically built to harvest dormant data that is highly valuable to your company.