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Deloitte’s White Paper Is Built for Speed

When Deloitte’s internal team provided Ridge Road with a creative brief and copy from CIS, describing technology-driven managed services as a well-honed pit crew, we were off to the races. A series of Formula One stock images from photographer Tom Merton provided an excellent foundation for the visual approach, and we then applied solid CMYK process colors within the infographics, as well as solid overlays directly onto the photography. This gave the entire white paper a vivid and impactful appeal. Surprising. Entertaining. Efficient. Who knew that a document about expecting the unexpected could be so—pleasantly unexpected?
Brand Evolution
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