How do you explain the benefits of hiring IQVIA to engage in patient recruitment for a clinical trial? With an explainer video, of course. Ridge Road relied on client content from various print and interactive resources to inform our story in a way that there would be the right amount of detail to engage a prospective client, without overwhelming the viewer – or boring them. Animatics from a complete set of storyboards were generated over our voice-over talent before beginning to animate this piece. This critical step ensured that clarity of the concept was in place, that the script communicated in the way the team had initially envisioned, and, most importantly – prevented costly overruns due to script or pacing changes.