It is said that simplicity is the most challenging concept to achieve in design. With that challenge in mind, Ridge Road generated a series of 2D animated videos that explain Premier Research’s viewpoint on how life-changing therapies are created. These pieces are published on Premier’s corporate website and used to generate content loops that run in lobbies, meeting rooms, and trade shows across the globe. With or without sound, these attention-grabbing videos compellingly communicate directly to the viewer, fully explaining the who, what, when, where, and why Premier Research performs to perfection.
