The show open for Red Hat Summit needed to communicate what open source development means to its customers, partners and developer community. The message was simple: openness to change is transformational. Summit was an opportunity to unveil to the world Red Hat’s evolved brand, both visually and in content. By using geometric shapes, abstract linework, and B-Roll from past Summit meetings, we were able to explain the concepts behind these lofty ambitions and set the tone for the entire three-day long event. Yes, it’s a revolution.