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Point-of-care Matters


PatientPoint is the premier patient engagement solutions company passionately committed to making every doctor-patient engagement better. Ridge Road assisted PatientPoint’s in-house creative team in identifying a direct approach to telling their viewers exactly why point-of-care interaction is so essential to the lives of health care providers and their patient’s lives. Over three days at PatentPoint’s Cincinnati-based headquarters, we filmed various doctor-patient interaction scenarios, employee work sessions, and interviewed CEO Mike Collette. Here, we employed the use of Blackmagic Design’s URSA 4.6k cameras and Sigma Arts lenses, Adobe After Effects for 2d animation, and Resolve 16 for editing and color grading.
 2d Animation
Digital Film
Digital Post