We Credit Relationships
PennantPark Values Long-term, Trusted Relationships
The Chicago-based agency Monogram Group collaborated with director Walter Smith and Ridge Road to bring to life this story about investment firm PennantPark. Monogram provided a series of storyboards and static graphical treatments, and Smith shot stills and video footage throughout a day-long session at PennantPark’s New York City offices.
Ridge Road formed a composite narrative out of the unscripted interview segments with founder and managing partner Arthur Penn. With this edited story in hand, Ridge Road combined Penn’s “Get to Know Us” narrative with the vast library of Smith’s B-roll—culminating in an approachable chronicle about passionate people who care about you and your financial success.