Curiosity leads to connection. Connection leads to transformation. Transformation leads to change. These core themes were explored throughout Red Hat’s brand essence video. To create an inspirational vision that represented the evolution of Red Hat’s brand, Ridge Road shot RED 5k footage over five consecutive days in the beautiful areas of Mountain View, San Francisco, Carmel, Big Sir, and Raleigh. This piece creatively explained to the board of directors—and ultimately to the world—how Red Hat is different from any other software giant. Open. Accessible. Created together.