At sit eleifend efficiendi, utroque forensibus vel eu. Eros mandamus ad nam. Ad natum virtute pro, dicit scripserit nec cu et qui dicat.

Follow me:
Tw        Be        Fb        Pin

Single-Frame Freedom

Premier Benefits from 8k Acquisition

For this assignment, Ridge Road brought a high-resolution digital video camera that creates stunning footage at 35.4 megapixels per frame—the RED DSMC2 Helium—to a stills photo shoot. This method of capturing our subjects on set at Premier’s Raleigh-Durham headquarters netted a fantastic secondary benefit: every setup could be used as both still photography or as full-motion video footage. This technique solidified Premier’s brand imagery approach within all print, interactive, and video-based properties, creating a unified look and feel across all channels and platforms. The original footage was shot as LOG and then color graded to black and white via Blackmagic Design’s Davinci 15.
Digital Film
Stills Acquisition
Motion Graphics
Color Grading